MESSAGING

LOGO

COLOR

Our Auto Performance Shop Brand Evolution

REBRANDING
WITH SPEED
IN MIND

In June of 2020, we decided to rebrand as Total Performance Center. Our shop now delivers the total experience to our customers by addressing all their needs. Through our new added services, we help you achieve peak performance through personalized attention.

SPEED
PRECISION
EXPERTISE

ACHIEVING PEAK PERFORMANCE THROUGH PERSONALIZED ATTENTION.

The primary messaging presents the core values of Total Performance Center while the sub messaging provides further insight to the work and dedication performed on every project.

Vibrant and High-Performance Colors

We bring it back to Aspen Autosports with a tuned, more vibrant green, complimented by a carbon fiber texture used within the logo and throughout branding materials. As secondary colors, an energetic orange and yellow are used sparingly within the design.

PERFORMANCE GREEN

PERFORMANCE Carbon

PERFORMANCE alternate orange

PERFORMANCE alternate yellow

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